User Experience Begins with Website Loading Speed – Prioritize it to Value Your Visitors.

Performance matters for websites as much as for anything else. You may have an impressive website, but if it falls short of performance, the very purpose of owning it gets defeated at the outset. So, owning a great website is just part of the game. Eliminating all the hurdles to your website’s performance is the other part. While there are many hurdles, one particular hurdle that plays a perfect spoilsport to seamless website performance and user experience is page load times. Your visitors can’t wait for your website to load, so they waste no time moving away. In the process, you end up losing prospects to your competitor and, who knows, a golden opportunity to show your worth.

Your website’s loading speed is as important as any other element in your website – design, layout, content, etc. If you rank these elements in the correct order, loading speed will top the list. And rightly so, because when it goes wrong, everything else goes wrong. And when done right, it sets the stage for your visitor to witness the delight you have stored for him.

Did You Know? 

Site performance impacts sales directly: 1 in 4 shoppers would abandon a purchase if the site is too slow.

(Source: Google/Think with Google)

There’s More to Owning a Fast-Loading Website…

The spinoffs of a fast-loading website are many – from increased user time to reduced bounce rates and easy conversions to a competitive edge. If your bet is on user experience, a fast-loading website helps you deliver it in a flash. Imagine the impact of unleashing a visual delight on your visitor in a split second.  Be it vibrant colors, high-quality images, or engaging animations, a quick display of spellbinding visuals spurs one to stay on and take the desired action for which you have a website in place - a sign-up or purchase.

While user experience makes your website stand out, it can be of little use if your website isn’t spotted in the crowd. You need to climb up the rankings to get noticed. It’s here again that your website’s speed can become a determining factor. Search engines are biased towards sites that load fast across all devices.  So, when you get your loading speed right, you get yourself into the good books of search engines and can take a leap over others to catapult to the top.

Did You Know?

Websites that load within 3 seconds have faster crawl rates from search engines, potentially improving overall SEO rankings.

(Source: Moz)

Here’s What it Takes…

Developing a fast-loading website requires optimizing a range of elements. It entails reducing file sizes by compressing images, using efficient formats (like WebP), and minifying CSS, JavaScript, and HTML. You need to implement caching to store frequently accessed data locally as a good practice. You must also optimize server response times by choosing reliable hosting and minimizing server requests. Additionally, prioritizing lazy loading for images and scripts, mobile optimization, and streamlining code to eliminate unnecessary elements that slow down pages can be crucial speed-determining factors.

Did You Know?

In 2019, Amazon found that a 100-millisecond delay in their page load time could cost them $1.6 billion in sales each year.

(Source: Amazon)

Yet it Isn’t Easy….

All these are easier said than done because they bank on factors some of which fall outside the realm of website development. For instance, you need to plan and prioritize things the right way, know what to overlook and what not to (optimization techniques), how to test across devices and networks, what frameworks to rely upon, which plugins to consider, cherry-pick the right third-party scripts, and correctly optimize server-side requirements (caching, database queries, etc.)

Trust us for our deep understanding of the critical factors that affect website loading speed. We will blend our technical expertise with a strategic approach to get speed optimization right for you. In the same breath, we implore, don’t just go by our claims – test our site loading speed to know if it is too tall a claim we make. If we can pull it off for us, we can replicate it for you as well. Partner with us and look forward to a loading speed that dazzles.